What you’ll learn in this ebook
- When you need to hire a Growth Marketer vs a CMO
- 4 non-negotiable attributes every marketing leader needs
- How to structure the job spec and interview questions
- Attracting the right candidate for your business needs
Senior marketers have a myriad of responsibilities - especially when it comes to scaling a business. Their role can span across team building, content, brand, user acquisition and analytics. This person needs to construct a holistic strategy, and execute campaigns and tactics that have an impact on your company's bottom line.
This makes finding the right person a challenge! The average salary for a CMO can be prohibitively high, clocking in at least £100,000 in London.
A flexible approach is a great solution for a rapidly growing startup. By finding a part-time marketing expert you can cut out the upfront fees and broaden your talent pool accessing the experience you need to drive growth, without the budget constraints.